Thursday, March 25, 2010

Why a blog about optimizing business decisions

There is no doubt that data is being accumulated at an accelerated pace with no end in sight.
How else can the market be willing to pay a 35 P/E for shares in EMC (Corporation).
There are companies that have positioned themselves to exploit this market niche and some of them, for example the SAS Institute and IBM (SPSS and Cognos), have done very well judging by their market penetration; 33 and 14 percent respectively.
But is it possible that this segment is going to grow exponentially?
My answer is "yes". The reason is simple. The Internet has leveld the playing field and now any company any where can compete. This intense competition is bound to put more pressure on CEO's to produce better decisions with very little room for mistakes. Therefore, CEO's will be looking for decisions that are well grounded and validated by experts where some of those experts are no longer human. No, we are not talking about ET experts but "machine learning algorithms" that are capable of analyzing mountains of data to find patters and outliers not easily detectable with more conventional approaches such as those offered by statistics. These new breed of experts will require a new kind of expertise in organizations that is most likely not there today. This blog is designed for such purpose: Q&A to help optimize decisions.

The proposed approach for answering questions is to engage tools for this type of problems.
These new challenges often require the application of heuristic modeling techniques with its roots in Operations Research and Artificial Intelligence. The challenge lies not in finding the tools, nor the computational capacity to tackle such problems, but rather finding the right place to ask questions. I hope this blog is the place.

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